Nue – “Feel It Now”

Toronto artist  Nue shares his latest single “Feel It Now” pulled from his forthcoming full length album Playground. Giving listeners a small sample of what Playground has to offer, Nue and producer Nellz blur the lines between Hip Hop and alternative music with a  flip of the Pixies iconic 1988 record, “Where is My Mind.” Drawing inspiration from the Pixies record as well as it’s famous appearance in the 2000’s cult classic Fight Club, Nue channels his inner Edward Norton as he plays a disgruntled employee pushed to the edge in this visuals captured by A Mad Man for Hire / Trepalm productions.

Nue’s has been making big waves in the Canadian Hip Hop scene for a while now. In  2017, Nue dropped his his critically-acclaimed mixtape Iroquois which created a lot of buzz for the Toronto product. Taking no time off, Nue’s follow up 2018 project, u met me at a strange time, led to a tour with Fetty Wap as well as a collaboration with Pressa. Nue’s genre-bending approach to Hip-Hop and alternative R&B has landed him exposure from some of the most sought out publications in Hip Hop, including the  XXL’s “15 New Artists You Should Know”, Complex / Pigeon and Planes’ “13 Rising Artists You Should Know”, CBC’s “Meet the New Faces of Canadian hip hop” lists, and with Paper Mag dubbing him “the Toronto rapper to keep your radar on”.

Nue’s upcoming project Playground is slotted for an early 2022 via Wax Records and Republic Records (UMG Worldwide). Be sure to take in the latest single “Feel It Now”, and as always, share your thoughts with us below.