fortunato – “ON”

Toronto artist Fortunato connects with videographer Patric Younger for his latest music video, “On.” This cut is the first official single from the Fortunato and Royce Birth collaborative album, Blood Sweat And Tears 2 which is available on both CD and Vinyl via Black Buffalo Records.The visuals to “On” finds Fortunato dropping a series of hard hitting bars as he runs through an equally intense work out circuit. The concept for the music video came about with Patric Younger suggesting the duo film a set of Nike inspired visuals. Upon the videos release, Fortunato shared that throughout the pandemic, he has found it challenging to remain physically active, which is something a lot of us out here can relate to. The emcee dropped this video with the hopes to inspire his supporters to follow his lead and become more active. A dope playlist is essential for any work out, so be sure to add the latest from Fortunato and Royce Birth into your mix before you get out there and hit the weights.