Gen-Direct – “Late Bloomer”

Hamilton R&B artist Gen- Direct drops off some heavy late night vibes with the release his highly anticipated EP, Late Bloomer. Gen-Direct has been making major waves in the Canadian urban music scene for a minute now, providing a steady release of well received singles that have generated significant buzz and anticipation for a full fledged project from the R&B crooner.

From front to back, Late Bloomer, is the perfect highlight reel of the the wide range of sonics and stylings Gen- Direct is capable of, and is neatly packaged in the form of 5 track project. Gen blends contemporary R&B beats and melodies up against 80’s inspired synths and drums, giving us a listening experience filled with laid back vibes and an aura of vintage chicque. Late Bloomer was spear headed with the release of the EP’s lead single, “Late Night Dr,” which B Siide Radio had the privilege of premiering on air during our radio show; best believe this record will be in heavy rotation on air waves throughout the nation. Be sure to check out the latest from Gen- Direct, and as always, share your thoughts with us below.